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Got my first call and could not work it.

This is the old Locksmith business info area and will be broken down to fill in the new sections below.

Got my first call and could not work it.

Postby Hollywoodpick » 22 Jul 2011 0:42

I started my website a few days back and i am very good as website SEO and getting websites to show up fast.

I was google indexed in less then 48 hours and hit page one and two for over 10 key words by day 3 and day 4 i am in the top 4 for all the main key words people will search for in my area. Some i am all ready number one for even betting pop a lock for auto lockout service.

So today i got my first call a lady is locked out of her house and can not get in.
I am a photographer as my main business (working in summer time) and was right in the middle of a photo session so i could not talk to her and just told her to call back.
(did not even know this was a call for a locksmith at that point)
she ended up calling us back 5 more times over 3 hours.
She was having a friend come over to help her get in on one of my call backs but then a hour later called back as they could not get it.
I had to tell her we are not in town right now.
My locksmith business i am starting is in the town we own a second home in and we are not in that area right now we are on the coast for Fl and AL shooting and i am learning things.

So she says she called everyone in the area and the only other person that picked up the phone told her they could not come out till in the morning and she LOL joaking says i guess i will have to sleep in the tree tonight.

Anyways i feel good about getting my first call that is a good sign that i will be able to get some business when i am back in that area to get this all going.
She was using a cell phone with internet access to look up websites and numbers sitting in her car.
Starting the website now will give me a good outlook on the amount of business i should be able to get when i do get back in town in that area. Hoping for more like 6 to 8 lockout calls a day 7 days a week.
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Re: Got my first call and could not work it.

Postby Squelchtone » 22 Jul 2011 8:30

Hollywoodpick wrote: Hoping for more like 6 to 8 lockout calls a day 7 days a week.


Those calls will dwindle down to zero if your first priority is another job such as a photo shoot and after you turn away a couple more customers word will spread that you're too busy to take their money.

If at a photo shoot, that day you should have your voice mail message say "sorry, we are out of town for a trade conference, please call our locksmith friends at xyz locksmith in Oakland, and we look forward to your future business"

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Re: Got my first call and could not work it.

Postby Hollywoodpick » 22 Jul 2011 12:07

Right now i am using a 888 toll free number the same one we use for our photo business.

I will be getting a new phone number and cell phone soon just for the locksmith business.

Every year we will be gone from the area to come to the beach to shoot photos for 3 months unless the locksmith business gets to the point that it makes as much as what we make on the beach in that 3 months but i do not think that will happen any time soon if ever. We shoot family photos 7 days a week for 3 months in summer and do very well with that.

I need to have something to do the rest of the year and that will be locksmith and website design.

If i can make $400 a week after advertising cost for next years yellow pages working part time that will be ok or if it takes off that would be even better.

We are buying a small commercial building that is right in front of our house on a main road we can use as a full locksmith store to have customers come to. Closing on it later today and it will be ours. Can walk to work when not out on a call.
All ready talked to the city and they will give me a licence for this here. It has a good sized sign out front to and a lot of day to day drive by traffic.

Have a step son that is getting out of the army later this year or some time early next year we could get him into this to if things work out good. I would send him to one of the schools to get him started then if we still needed to go to the beach for 3 months he could still run things.

Looking at buying a Ford Transit Connect minivan as well to have lettered up next year. We own a vinyl cutting system and can do all our own car lettering and store lettering. We use it for making T Shirts you can use special vinyl for shirts and cut any design and heat press them on to the shirts it works better then screen printing so we can make all our own shirts to.

Working on getting to the point that we no longer have to keep coming back to the beach in summer to work but as long as we do we can cover any cost to get this started. We are working on the beach this year for 5 months till mid sept to pay for more things.

Only seems to be two other active locksmiths in the area and a few others outside the area that drive in but not so much for lockouts as its 1 1/2 hour drive for them one way.

I would like to learn how to service and install the card key hotel room door locks every hotel in the area has them.

I have a lot to learn but do have the time to spend on it and in mod sept i will have 100% of the time to work on it.
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Re: Got my first call and could not work it.

Postby Evan » 22 Jul 2011 13:22

@Hollywoodpick:


I am with Squelchtone on this one...

Locksmithing is NOT a "second business"... Nor is it something you can just "put on hold" for 1/4 of the year while you are off doing other things... If you want a seasonal locksmithing business you need to work out of a touristy area with seasonal population explosions where you would have the work in season and be able to pursue other things in the off-season...

You need to be ready and willing to drop whatever you are doing during business hours and go on a lock out call... If you advertise as "24 hour emergency response" then that eats into more of your time...

Combining several business ventures onto one phone number is a good way to be accused of being a scammer locksmith...

If you are not able to afford separate business telephone numbers for your photography and locksmithing businesses at this point then realistically you are not in a place where you can support operating both of those businesses successfully at this time...

~~ Evan
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Re: Got my first call and could not work it.

Postby Hollywoodpick » 23 Jul 2011 1:22

That is it - the area i will be in is a 100% Tourist area the town lives on Tourist money.

In fact both areas we have a house in are Tourist towns.

The locksmith area has a great Tourist business in Sep, Oct, Nov and Dec then is super dead in Jan and Feb but picks up in Mar Apr and May bumper to bumper cars all day long.
Then we will be on the beach Jun, Jul and Aug. Unless we could get 12 to 14 lockout calls a day 7 days a week for the 3 months then we could stay or if we get around 6 to 7 calls a day for 36 weeks then we could stay year round.

I think most of my locksmith business will be Tourist car , condo and rental home lockouts and if i can get into working on the hotel door card key locks many thousands of them in town.

I will have a new call phone and new local number soon for the LS business.

I have to work both areas till the locksmith business can make a good amount of $$ each year to cover all our living cost and payments.
We will be doing a lot of advertising around town, Yellow pages ads, Local Tourist papers, local Tourist coupon books, Stickers on as many store fronts as will let us put it in their window and from time to time free TV spots and the chamber Tourist website and rack cards in the chambers Tourist centers around town, we are all ready a chamber member.

We could have someone work for us for 3 months going out on calls and still take the calls in from out of town and make a % on each call.

We did not close on our building today it will done on Monday they sent us the paperwork to late to overnight it back for today.
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Re: Got my first call and could not work it.

Postby horsefeathers » 24 Jul 2011 5:20

appalling customer service

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Re: Got my first call and could not work it.

Postby Evan » 24 Jul 2011 11:13

Hollywoodpick wrote:That is it - the area i will be in is a 100% Tourist area the town lives on Tourist money.

In fact both areas we have a house in are Tourist towns.

The locksmith area has a great Tourist business in Sep, Oct, Nov and Dec then is super dead in Jan and Feb but picks up in Mar Apr and May bumper to bumper cars all day long.
Then we will be on the beach Jun, Jul and Aug. Unless we could get 12 to 14 lockout calls a day 7 days a week for the 3 months then we could stay or if we get around 6 to 7 calls a day for 36 weeks then we could stay year round.

I think most of my locksmith business will be Tourist car , condo and rental home lockouts and if i can get into working on the hotel door card key locks many thousands of them in town.



There is more to it than just opening the cars... It doesn't sound to me after hearing all you have had to say about this "business venture" that you are really ready to engage in providing "locksmithing" services in a tourist town...

Only about half of the service calls will be to unlock and open a vehicle where the keys are locked inside... The other half of calls will be to replace a key that got lost that can not be found after some searching has occurred by originating a new key (which involves impressioning a key which you then code cut onto a blank and more often than not programming the electronics of the car's computer to recognize and accept the new key as valid with newer cars) to replace the lost one, something which can only be completed during the business hours of your local auto dealerships and involves the usage of about $30,000+ worth of specialized tools and software just to get to the point where you need the PIN code unique to that vehicle from the dealer...

To be able to respond to ALL the service calls you will receive requires a significantly larger investment in tools and supplies than you have described obtaining thus far...

All things considered about your new business, I think you will be turning down more calls when you arrive at the vehicle than you complete until you invest a boatload of money in tools and supplies -- let alone all of the manuals (or a subscription to an on-demand download service) for every model of car out there on the road so you can repair broken auto locks and know how to disassemble the car to get to the locks -- all of those things cost an awful lot of money from what I have been told by people I know who are in the business and have extensive experience in automotive locksmithing...

I hope things work out for you but it is starting to sound as if you are less prepared than you figured to successfully undertake providing this sort of service to customers in the wild...

~~ Evan
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Re: Got my first call and could not work it.

Postby Hollywoodpick » 25 Jul 2011 1:52

Hi Evan thanks for the reply.

I know i do have a lot to learn but i will have turn down that kind of job. From what i have been reading most of what you have listed most lock out people do not do anyway.
We will just ask them if they have the keys in the car and if the keys are lost refur them to someone else for now.

If it is 30k of equipment then none of the pop a lock service people offer it as the compleate business to buy into cost less then that. I just can not see paying a fee to do something i can do on my own.

I am learning to do impressioning for house keys and other keys that will not need 30k of equipment to make.

As with any business one can only do what they can when they first start out and work with the budget they have to get started.

Talking about car lockouts i was at best buy today and they had two long reach tools sitting by the front door and i asked about it and the guy told me they have so many people locking their keys in the car when loading things in the car that they go and ullock the cars for free for them.

From living in a tourist town for 12 years now i would have to think most of the calls will be people that just locked the keys in the car not lost them but i guess i will see.
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Re: Got my first call and could not work it.

Postby Evan » 25 Jul 2011 18:07

@Hollywoodpick:

Get a tow truck and advertise yourself as a tow service that does car unlocking... A tow service isn't expected to be able to repair broken auto locks or be able to replace lost keys...

As a locksmith you will get a bad rap as being unable to provide the basics, as some of those customers you turn down will write up a terrible review on Angie's List or the like...

Again, opening the car is fine -- but a locksmith can repair broken locks and originate replacement keys... So far you have described yourself as being marginally prepared to handle 1/3 of automotive jobs...

If the investment curve is too sharp to get into auto work focus on the residential/commercial locksmithing aspect and grow into cars once your business is earning you the money...

~~ Evan
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Re: Got my first call and could not work it.

Postby cledry » 16 Sep 2011 21:27

I'm in Orlando, doesn't get much more touristy than that. We perhaps get one or two car lockouts a day. 75% of our business is commercial work, gate work, door work, magnets, concealed closers, master keying, safes, card readers, combination locks etc. If we had to rely on auto or home lockouts we would starve, they are nice because no investment in parts, but they pay low.
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Re: Got my first call and could not work it.

Postby amlwchlocksmiths » 17 Sep 2011 3:31

i would say you mite aswel shut your bussiness down,i don't go on holiday and havent done for 8 years,and wont be untill i find someone that can take over while i'm not here,i get more keys snapped of in car doors than i have to open.
they say you need 30k because you have chips in car keys,and it would cost that much because you need so meny different things.and so meny different tools for opening all these cars.every car is different.
you either do pics or locksmith not both if you cannot offer 24/7.
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Re: Got my first call and could not work it.

Postby Hollywoodpick » 20 Sep 2011 13:56

Keeping track of all the calls i have got here is what we have got calls for so far with the website the only advertising we have right now.
By the way i am moved to my location now.

Most calls have been people locked out with the keys in the car at attractions or in front of a hotel in town.
Had two calls for keys locked in the trunk in front of a hotel.
Only had one broke key call so far - broke off in the trunk at a hotel.
Had 4 house or condo lock out calls most are from people renting a condo and left the keys inside and its after hours and can not get a hold of the people they rented it from most of the locks have a key pad and the people have lost or can not remember the code to get in.
Had one call from a guy saying his car keys are not working right all the time.
Had one from what sound like another locksmith asking about transponder keys and can i make one for his car. Most people do not know the ?s he asked about that is why i think it was another locksmith.
One old building that has not been opened in a long time lock to open.
Then i had one call from lowes they could not make a lady's key dup on their key system it would not work right and wanted to know if i could make one for her.

So far the calls each week are adding up to around $200 to $300 a week of work but as it moves later in the year the cales are getting less as it is not as busy now in the area here it should pick up some in Oct Nov and Dec but will drop to nothing in Jan and Feb. a part time job at best. I hope this goes 3x or more when i get in the phone book next year and do some other local advertising. As it is right now one good photo session pays more then a full month of locksmith business but not in this area we are in now that is why i will work on getting the locksmith business going here much better. I have plenty of time to work on this now.

We have been cleaning out the building we own now and even have someone that wants to rent it and we might rent it as that will cover all its cost plus some as the Locksmith business is all on location for now as least but we are licenced for working out of the building with the city but they told us we can have many business licences on the same location so that would not be a problem if we rented it out.

I am getting ready to start lettering up my auto with our name and big locksmith letters i own my own vinyl cutter and can do full color as well with another printer we have.
Also ordering products and learning a lot of things.

As for me not offering a good service we have been sending people that call to other locksmiths in the are so we sending business to others in the area here i do not see that as bad business it is no different if someone calls for a photo shoot and we are all ready booked we send them to another photographer in the area we know.

If you get a call and you are on another one and can not go do the new call that would be no different then.
I started the website in advance first to get it indexed and in a good spot in google and it is now. Second to see how much business i can expect once we moved here all the time. If anything this is great planning as i have work right now the day we got here as part of my marketing is all ready done and in place creating customers to get me started.

For now i will send anyone that needs transponder work to someone else in the area till i start seeing tons of calls for this that would cover my cost to buy into it all.

From reading what others are using in another auto chat site i am in and talking with a guy who dose transponders every day i should be able to get into it with most things i need to for the most common HS key cars for around $15k this would include a Key Pro cutter, readers, remote programer, key programer and key clone system and a good amount of supply's to get it going.

This plus all the home and older auto key supply's 20k should do it for everything then more can be added as things are going.
This is not a lot to invest into a business if the business is produsing a good income but right now it is not producing a good income but when it gets to that point i will make the extra investment as it can then cover the investment. Then i should be able to read,cut and program dealer keys and remotes 24/7 with no help from any dealer if i get to that point.

One thing i see people talking about is that the charge to customers to make transponder keys has dropped a lot and i see a lot of talk about it not being worth the investment into all the equipment unless you do a lot of late night calls for this or it may never pay for it self with all the month to month fees and upgrades you end up paying to get all the codes to make the keys. In my area it may never support the cost i will just have to see over the year or so.
Or work something out with someone who dose have the equipment to work with me on this.
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Re: Got my first call and could not work it.

Postby Evan » 20 Sep 2011 21:46

Hollywoodpick wrote:We have been cleaning out the building we own now and even have someone that wants to rent it and we might rent it as that will cover all its cost plus some as the Locksmith business is all on location for now as least but we are licenced for working out of the building with the city but they told us we can have many business licences on the same location so that would not be a problem if we rented it out.


Check again on this issue, you can't rent out your entire building to a tenant and then use it only as a mailing address on the business license... That type of activity can be considered fraud/misrepresentation and would be grounds in most places for suspension or revocation of the license... The whole idea behind the licensing is that there is a serviceable address where you operate a single/multiple businesses out of even if it is just a one room office where your records are kept so that authorized government officials can come during business hours to inspect/review your records or leave hand delivered official notices and allow for process servers to be able to locate your business without stalking you to your customer's locations... If you do not have a business office location in operation on proper commercial premises, then often you have to register the business to your residential address even though you do not normally transact business by serving customers at your home...

Hollywoodpick wrote:As for me not offering a good service we have been sending people that call to other locksmiths in the are so we sending business to others in the area here i do not see that as bad business it is no different if someone calls for a photo shoot and we are all ready booked we send them to another photographer in the area we know.


LOL... So your advertising is for naught then, those customers you "refer to others" will be customers of the other business, have a receipt/invoice from that other locksmith as well as usually a business card or even a small door sticker/embossed key with that other locksmith's contact info on it... They won't be googling your business again because you were very kind/cordial/listened to their issue before you handed them off to a competitor... You had your shot to do business with them and now they are gone...

Hollywoodpick wrote:If you get a call and you are on another one and can not go do the new call that would be no different then.


Umm... That is why you would tell the customer that you are presently working on a call, give them an estimate of when you will be done and ask them if they are able to wait for you to finish before they can get their turn... It isn't like ordering a pizza or calling 911, you might not be able to get a response immediately or even within 30 minutes... Customers who expect such response times are a "red flag" and might get passed off to a competitor as a "hot potato"...

Hollywoodpick wrote:For now i will send anyone that needs transponder work to someone else in the area till i start seeing tons of calls for this that would cover my cost to buy into it all.


And some of those people you will never have an opportunity to get back as customers for the reason I stated above and this can be especially damaging if it is a car dealership or auto mechanic that is one of those people you are deferring business off to a competitor because you were not ready to make the initial investment in equipment to be able to service all the types of calls that might come in...

Hollywoodpick wrote:From reading what others are using in another auto chat site i am in and talking with a guy who dose transponders every day i should be able to get into it with most things i need to for the most common HS key cars for around $15k this would include a Key Pro cutter, readers, remote programer, key programer and key clone system and a good amount of supply's to get it going.

This plus all the home and older auto key supply's 20k should do it for everything then more can be added as things are going. This is not a lot to invest into a business if the business is produsing a good income but right now it is not producing a good income but when it gets to that point i will make the extra investment as it can then cover the investment. Then i should be able to read,cut and program dealer keys and remotes 24/7 with no help from any dealer if i get to that point.


That sounds like you are not in fact as committed to the business as you have said you are... By not investing in the right set of tools from the beginning you are kneecapping yourself and limiting what you will be able to do in serving your customer's needs... You are coming from the outside of an industry and making choices without any experience in this area of work that you might not be able to overcome down the road...

You make this out to be a chicken vs. egg issue with circular logic -- if the business was producing an income, you would make the $20k investment in it, but it isn't so you have major qualms against spending that kind of money on it... Well right now your business is in the "virtual" phase of existence, you have a website and a business on paper but you haven't really and truly made it real yet... It will take more than a vehicle with vinyl graphics on it to do that... I think you know this but just vastly underestimated the real "buy-in cost" to get into the locksmithing industry...

Hollywoodpick wrote:One thing i see people talking about is that the charge to customers to make transponder keys has dropped a lot and i see a lot of talk about it not being worth the investment into all the equipment unless you do a lot of late night calls for this or it may never pay for it self with all the month to month fees and upgrades you end up paying to get all the codes to make the keys. In my area it may never support the cost i will just have to see over the year or so.
Or work something out with someone who dose have the equipment to work with me on this.


LOL... It would be nice if someone who does have the equipment would work something out with you but the reality of the situation is that your competitor isn't going to make you keys so that that you can take food off his (families') table because he chose to invest in the equipment and you didn't -- at the very best you might be able to negotiate a referral fee where you get a couple of bucks for a successfully completed referral that results in a service call for whomever you sent the business to...

When you provide a transponder key to a customer:
You are originating a key by code, providing a transponder blank and then programming the vehicles computer/the transponder or both...

If you can not find a way to charge enough money for those three services you have provided to the customer which will when combined with your service charge (trip out the the customer's location) fee then you will have real issues making any money at all out of this business...

~~ Evan
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Re: Got my first call and could not work it.

Postby Hollywoodpick » 21 Sep 2011 1:33

Evan wrote:
Hollywoodpick wrote:We have been cleaning out the building we own now and even have someone that wants to rent it and we might rent it as that will cover all its cost plus some as the Locksmith business is all on location for now as least but we are licenced for working out of the building with the city but they told us we can have many business licences on the same location so that would not be a problem if we rented it out.


Check again on this issue, you can't rent out your entire building to a tenant and then use it only as a mailing address on the business license... That type of activity can be considered fraud/misrepresentation and would be grounds in most places for suspension or revocation of the There's a tool which is being prototyped (gonna be sold by Peterson) which is used to decode Smartkey locks... The whole idea behind the licensing is that there is a serviceable address where you operate a single/multiple businesses out of even if it is just a one room office where your records are kept so that authorized government officials can come during business hours to inspect/review your records or leave hand delivered official notices and allow for process servers to be able to locate your business without stalking you to your customer's locations... If you do not have a business office location in operation on proper commercial premises, then often you have to register the business to your residential address even though you do not normally transact business by serving customers at your home...

I have checked the building is under a LLC name and out business license is set to the building address with the building only being used as a mailing address as the business is a on location business. The city know this and knows that right now the building has no elc turned on or water and the fire dep passed my business license for using just the address it had to pass 4 departments to get approved and i did check i can rent it out and can still have many other business license of my own and others at that address it is normal for this in this area as many business have many license for many license with in the same location. If the building is owned by a LLC and the business in the building or working from that address is owned by another LLC authorized government officials can not come to your business and expect anything with out going to court to get a cort order and they is super had to do when it is a LLC in Delaware. They have to go to coart in Delaware and Delaware has the best laws protecting your LLC from court orders. If you own a business and it is not a LLC you will be scrued if you are sued or took to court as they can take everything from you but if it is under a LLC then you do not own it and can not be sued for anything you own that is why every big business is a LLC or Corp.

Hollywoodpick wrote:As for me not offering a good service we have been sending people that call to other locksmiths in the are so we sending business to others in the area here i do not see that as bad business it is no different if someone calls for a photo shoot and we are all ready booked we send them to another photographer in the area we know.


LOL... So your advertising is for naught then, those customers you "refer to others" will be customers of the other business, have a receipt/invoice from that other locksmith as well as usually a business card or even a small door sticker/embossed key with that other locksmith's contact info on it... They won't be googling your business again because you were very kind/cordial/listened to their issue before you handed them off to a competitor... You had your shot to do business with them and now they are gone...

Yes i am giving it all away but everyone who has called is a tourest from out of town so this would not bring in any more local business to me unless next time they come here once they get locked out agen but by they i do not think they would have the others card with them a year or two later.
Funny thing is i am getting the calls first from the internet in my area and i have many people call me back as the other locksmiths in the area never pickup the phone half the time i have been told over and over.

Hollywoodpick wrote:If you get a call and you are on another one and can not go do the new call that would be no different then.


Umm... That is why you would tell the customer that you are presently working on a call, give them an estimate of when you will be done and ask them if they are able to wait for you to finish before they can get their turn... It isn't like ordering a pizza or calling 911, you might not be able to get a response immediately or even within 30 minutes... Customers who expect such response times are a "red flag" and might get passed off to a competitor as a "hot potato"...

Will i was out of town so i had to do this but i am not doing it now as i am in town now.

Hollywoodpick wrote:For now i will send anyone that needs transponder work to someone else in the area till i start seeing tons of calls for this that would cover my cost to buy into it all.


And some of those people you will never have an opportunity to get back as customers for the reason I stated above and this can be especially damaging if it is a car dealership or auto mechanic that is one of those people you are deferring business off to a competitor because you were not ready to make the initial investment in equipment to be able to service all the types of calls that might come in...

I can only think of two used car dealers in this town it is a small area with all tourest attractions everyone drives over a hour away to but cars and other large items also not many auto repair shops around here. I was just read even more on this and a lot of people are not making the money back on the large investment on all the transponder systems whe people are offering it for including many dealers now for $75 not much profet left. The only ones still making a good amount on this are the ones that got into it year back and have a lot of accounts all set up with out the accounts they would be dyeing to.Was reading about one guy in a large market area that can not even get jobs that has all the high end equipment as the people in his area are all under cutting him so bad he as about to sell it all off and go back more into home and business lock work. Ever some of the older guy that have been doing this from the start have all had to lowers prices way do to keep getting business and it is getting worst and a lot of lowes and home depot and getting key system for making the HS auto keys for a super low price to a price point that a local guy would not even be able to sell them that low and make anything. Just reading what others are saying

Hollywoodpick wrote:From reading what others are using in another auto chat site i am in and talking with a guy who dose transponders every day i should be able to get into it with most things i need to for the most common HS key cars for around $15k this would include a Key Pro cutter, readers, remote programer, key programer and key clone system and a good amount of supply's to get it going.

This plus all the home and older auto key supply's 20k should do it for everything then more can be added as things are going. This is not a lot to invest into a business if the business is produsing a good income but right now it is not producing a good income but when it gets to that point i will make the extra investment as it can then cover the investment. Then i should be able to read,cut and program dealer keys and remotes 24/7 with no help from any dealer if i get to that point.


That sounds like you are not in fact as committed to the business as you have said you are... By not investing in the right set of tools from the beginning you are kneecapping yourself and limiting what you will be able to do in serving your customer's needs... You are coming from the outside of an industry and making choices without any experience in this area of work that you might not be able to overcome down the road...

I can only buy what the business supports it would be crazy for any business to buy things that do not make money on or not even a amount to cover the cost of the equipment in a year or two. If i spent 20K on a full HS setup and only got 10 calls for this a year it would be a loss and never pay for itself.
As of right now i am not getting calls that would support this if that changes then i would make the extra investment at that time

You make this out to be a chicken vs. egg issue with circular logic -- if the business was producing an income, you would make the $20k investment in it, but it isn't so you have major qualms against spending that kind of money on it... Well right now your business is in the "virtual" phase of existence, you have a website and a business on paper but you haven't really and truly made it real yet... It will take more than a vehicle with vinyl graphics on it to do that... I think you know this but just vastly underestimated the real "buy-in cost" to get into the locksmithing industry...

I am becoming more and more aware of the full cost every day that is four sure and not even for the HS auto systems. I will not offer services i can not do. By the way two other locksmiths that have been in the area for a long time do not own any of the HS equipment and do not work on any HS key cars i do not think this area supports it with the amount of work to cover the cost to get into it all the way and mantain it each month. Just the cost of the monthly fees and code fees can be more they you make in a slow area.

Hollywoodpick wrote:One thing i see people talking about is that the charge to customers to make transponder keys has dropped a lot and i see a lot of talk about it not being worth the investment into all the equipment unless you do a lot of late night calls for this or it may never pay for it self with all the month to month fees and upgrades you end up paying to get all the codes to make the keys. In my area it may never support the cost i will just have to see over the year or so.
Or work something out with someone who dose have the equipment to work with me on this.


LOL... It would be nice if someone who does have the equipment would work something out with you but the reality of the situation is that your competitor isn't going to make you keys so that that you can take food off his (families') table because he chose to invest in the equipment and you didn't -- at the very best you might be able to negotiate a referral fee where you get a couple of bucks for a successfully completed referral that results in a service call for whomever you sent the business to...

That sounds good a referral fee would work for me to. One thing i am good at is marketing and when i get everything in place i could get just about all the calls in the area first for everything. I all ready am doing good on the website ( i can help anyone with website SEO i have been doing it for years and have a lot of seo tools in my bag ) in a very short amount of time. I will have my website ported out to I phone and other cell phone size so my site will be the first choice for anyone using a cell phone to look up a locksmith in the area and it is amazing how many people hire people from facebook and how few locksmiths even have a facebook page let alone a fan page I will have that started to much better then angies list any day. Even with my photography business all summer we give away jobs 5 to 10 times a day we can not do becouse my marketing is that much better then others in that area and we get 20 calls to one that others get. it is off season right now and we are still getting 3 to 5 calls a day for photo sessions we are giving away to other photographers that is like giving away 3 to 4 thousand $$$ a day of jobs but we could not do they all our self so we give they away. Now we are not on the coast so we are giving them all away. I will be the only one in my area doing special adds in the books all the tourest have in their hands and take around with them this should be even better then the phone book. All i can say is i will try to get all this going and i will buy what ever equipment that is needed as long as we are getting calls for it tha will cover the cost.

When you provide a transponder key to a customer:
You are originating a key by code, providing a transponder blank and then programming the vehicles computer/the transponder or both...

If you can not find a way to charge enough money for those three services you have provided to the customer which will when combined with your service charge (trip out the the customer's location) fee then you will have real issues making any money at all out of this business...

This seems to be the problem others are having that have all the equipment not making enough money to cover its cost.

Lets say i has on a good week i did two a week and i could only get $100 for each one but i has a good amount of coast in that and for my area we only have a good 8 months of busy times of the year then i would be making $6400 and halfof that would be cost so i would be lucky if i made $3000 a year from it or less as some months would be slower then others. If i got up to say 20 lockouts a week some auto some home and some later at night for a higher fee that could be around $1200 Plus add on say two new keys made for older cars for $75 each then one home re-key job for $100 i would be up to a good $1375 a week with out needing any HS equipment and not working much at all. I would be happy with that if i could get to that point and make that for the best 8 months here. I could still shoot photos and make more then that working 6 hours of the week. That to me would be a good income over 100k a year working from home and low hours.

~~ Evan
Hollywoodpick
 
Posts: 81
Joined: 22 Jun 2011 3:14

Re: Got my first call and could not work it.

Postby Evan » 21 Sep 2011 2:58

@Hollywoodpick:

It sounds more and more like your area is already supporting more "locksmiths" than it should be...

You might be better at marketing than your competitors, you might answer your phone faster than they do, but if you are passing business off because you won't or can't buy the equipment you need then you are doomed from the start...

As to your diatribe about LLC's and all that, go back and read your state's sales taxation codes... The tax number you got so you can collect sales taxes and buy supplies without paying taxes on them yourself for your stock/merchandise grants many state officials permission to show up unannounced during business hours and inspect your financial paperwork...

I think you are too caught up in the planning and marketing to realize that there is a limit as to the number of locksmiths a geographical area can support -- it sounds like you are jumping in and joining into a market where there are already two other people like yourself at work... Yet you are all ancillary businesses which are bottom feeding the work that the real locksmith business who is further away and has all of the equipment and experience to perform any locksmithing jobs required from the customers who don't want to pay the service call fees called for to take the long ride out from the well established shop which is further away...

I wish you luck with your adventure but from where I am sitting I really don't see it lasting for very long for several reasons which I have previously discussed in this thread and some of the questions you have asked about the various equipment you will have to be buying...

~~ Evan
Evan
 
Posts: 1489
Joined: 5 Apr 2010 17:09
Location: Rhode Island

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