how about a menu of services? Like the maintenance check lists that automotive shops use. It might get to be a large document with prices of options, but up front candor about the costs can be simultaneously dissarming and reassuring to a customer. The breadth of services you offer becomes visual on the page. This is useful because sight, being our primary sense, makes better sense of abstractions than do our ears. Verbal explanations and descriptions are good but if you show something to the customer which gives him a picture to recall, even of lists under sub-headings, he gets an image of the scope of your services. We all want to project a good image or what's advertizing for? 
Later.Stephen
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