Here is a semi-self-serving article that looks to have been written by a staffer at Angie's List. It's largely about Dependable and Basad.
http://magazine.angieslist.com/Articles ... -rise.aspx
Anyone have interesting stories to tell about dealing with the aftermath of these companies? I am not a locksmith, but I play one on TV (heh) and I can only imagine what this does the the credibility of all real professional locksmiths.
Anyway, it's a pretty good article, and will probably get your heckles up. They do have one good piece of advice, that speaks to how local professionals should market, perhaps.
"There are a lot of ways consumers can protect themselves from shady operators. Don't wait until an emergency arises to pick a locksmith."
I think that is good advice. If you locksmith has already been to the house, dropped off a magnet or whatever, made the company known, then they will be the first to get the call when the emergency does happen.
S