Well, the combination of this...
Just like there are hackers for computers, there are also people called “lock hackers” that pick locks for the enjoyment and challenge, even though it is illegal. There are numerous ‘how to’ videos of lock hackers on popular video sharing sites like YouTube showcasing their talents.
...and...
Keep in mind, the Ultimate Lock has yet to be picked.
A link on their website suggests to me that you'll be seeing a bunch of videos of them being picked on YouTube. (Or this is some sort of devious marketing campaign to sell their locks to incensed locksport enthusiasts.)
Wait: actually, it looks like there already are videos of them being picked...

Their over-inflated claims aside, it actually looks like a half-decent solution (if slightly ugly) to having someone kick in your door. Some long screws for the hinges and strike plate, and a reinforcing plate around a traditional deadbolt, would probably come pretty close to the same level of protection, though.